Your Fundraising Intensive Starts Here: 5 Steps to Fundraising Success

How to raise $1,000-$50,000 even if you hate fundraising

Ready to take a couple of weeks to make a world of difference in your fundraising?

This course is an essential part of our fundraising intensive, running Sept. 17-28, 2018. Once you purchase the course, you will be added to our exclusive Facebook group, which is where the daily accountability and assistance will be during the intensive.

If you're ready to sign up, click the "Enroll" button so we can get started. If you need a bit more info, keep reading.

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I have to confess something: I am not a born fundraiser.

As a new executive director I was thrust into fundraising because the board members who held that responsibility just, you know, didn't feel like doing it anymore. And no one else on the board would take it on.

When I started fundraising, I just barreled through, relying on my org's long history for my success. Before you think, "Oh she had it made--a company with a long history. Must've had tons of long-time donors to choose from," let me tell you the problem I ran into. People weren’t excited about what I had to offer! They had become disillusioned and felt taken for granted. You know that saying, familiarity breeds contempt? Well it had played out with my org big-time, and I had to do something to get our fundraising back on track.

Thanks to what became this 5-step process, I took our company from a $30k deficit to a $22k surplus in one year. Raising 50% of the sponsorship funds we needed in 4 months.

Some of the features of this course include:

  • An invite to our Facebook group to stay connected and on target
  • Follow up emails from me to answer your questions as they pop up
  • Access to live Q&A calls that address fundraising and general nonprofit leadership issues
  • A workbook with tracking sheets to keep track of your notes

I know budgets are tight, but learning is an ongoing process. When you invest in this course, you'll receive lifetime updates for free. Recent updates (Sept. 2017) included the following:

  • Budget templates
  • Proposal templates
  • Resource list to help with mindset
  • Video of a live branding consultation with an arts organization
  • Video of a live branding consultation with a social service organization

When new features release, the price goes up accordingly, so the earlier you join our online classroom, the more budget-friendly for you and your organization.

Now, You may be in charge of a much larger budget, or you may be just starting out with a smaller budget, but the principles are the same. Here are the 5 steps that will each be covered in videos and an accompanying workbook:
  1. Developing a success mindset
  2. Matching your brand with likely donors
  3. Crafting a strong prospect list
  4. Making those first contacts
  5. Building and sustaining momentum

Each video is downloadable and runs less than 10 minutes. The accompanying workbook helps you keep track of your notes and follow along with the lessons. This course also includes two bonus videos in "Step 2" so you can watch me walk an arts organization and a social service organization through the process.

By the end of this course, you will be able to:

  • Quickly identify qualified prospects -- no more trying to sell to the "unsellable"
  • Approach them with confidence, offering a valuable service instead of "begging" for money
  • Close them with ease, knowing you brought them as much value as they are bringing to you

I can't guarantee you'll have the same results that I did--other factors may be at play for you--but this will give you a format, a path to follow, to raise the money your organization needs. My greatest hope is that by the end of this course and by the time you have put it into practice, you will actually enjoy the fundraising process!


Your Instructor


Becky Caldwell
Becky Caldwell

Most of the people I work with are on the verge of burnout. They’ve given everything to their organization at the expense of their own health, their personal life, and their sanity. Be honest, do you ever look at your mission statement and wonder how it relates to today’s endless crises? Or leave every board meeting with a long to-do list and no one to help get it to-done?

Yes, you LOVE your work! You make a difference in people’s lives! Just, you know, not so much your own.

And that’s why I’m here–to get you back to that place of loving what you do while making a living.

As a consultant with 25 years in the nonprofit trenches, I work with arts and social service leaders who want to:

  • Increase their organization’s capacity to fulfill their mission
  • Enjoy productive relationships with donors, and
  • Communicate effectively with their board and staff

Get practical guidance from someone who’s lived where you live. Whether you need to build capacity, build a board, or build a life, you can put down the match because I’m here to light the way.

When you work with me, you’ll get access to my 25 years of board development, strategic planning, and donor relations experience. As we work together, I’ll encourage you to manage your stressors, uncover time and money resources you didn’t know were there, and improve communications with the people who can help you the most.

By the time we’re finished you’ll feel more confident in your direction, gain clarity about how to implement the work, and work in harmony with a team as energized about the mission as you are.



Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Everyone who purchases this course receives follow up emails to answer any questions that may come up and direct access to me. Ready to get started?

Get started now!